Bad Branding Habits–And How I’ve Fallen Into Them
Last week, social media and branding guru Dan Schawbel posted an article on Social Media Today about 30 Dangerous Personal Branding Habits. I was saddened, but not necessarily surprised, to see that I have fallen into many of them. So, in an effort to change my bad branding habits and help you avoid them altogether, I’m going to list some of my worst branding offenses and tell you how I plan to cure them…
Bad Brand Habit #1- Letting myself be overwhelmed by inactivity
According to Schawbel, this habit is largely due to unclear priorities and disorganization. When I decided to officially make a go of this whole starting my own business thing, I made sure to clearly state what I do as a social branding consultant as well as make a one-month road map for how I’m going to work on building my business. Items in that road map include: attending local networking events, working pro bono with two businesses in exchange for reviews of my work and portfolio pieces, and building my Facebook fan page. It’s useless to know where you want to go if you don’t know how to get there.
Bad Branding Habit #2- Not delivering on promises, or just things I said I would do
How many times have I promised you guys that I’d “write more tomorrow”? And what happened to Tech Tuesdays and Fashion Fridays? When you over-promise and under-deliver, you lose the trust of your readers, clients, etc. From now on, I’m going to be much more selective about what I say I’m going to do…and then make sure I actually do it!
Bad Branding Habit #3- Aiming for quantity, not quality
There are different schools of thought on how often you should make a blog post if you want to build a following. I try to make a post three times a week, but quite frankly, many of the posts I make are not my best work. On the other hand, my friend Mary, who runs a fabulous music blog, posts only once a week (Mondays); but I know that every post she makes is well-researched and helps me discover a new artist that I probably wouldn’t have known about before. The bottom line is that no matter how often I make a post, I need to make sure I’m adding value to you as the reader.
Bad Branding Habit #4- Not dressing the part
Since my “name” is The Style Geek and part of my “product” is personal styling services, dressing the part is particularly important in branding myself. Sadly, I sometimes get lazy in the mornings and don’t always make enough time to put on makeup or do my hair. So, I’m going to start going to bed and getting up 30 minutes earlier each day so that I have no excuse but to put my best face forward. Remember: Whatever YOUR line of work is, it’s important that you look the part.
Bad Branding Habit #5- Lacking focus
No matter how much I might want to, I will never be all things to all people…and my blog and business won’t either. As a social branding consultant, I offer freelance writing and editing services, individual and small group public speaking training and strategic marketing and branding consultancy. As a stylist, I offer personal shopping, styling and closet organization services. My blog will now center around those topics. That’s it. Nothing more, nothing less.
Obviously, these are only five of the 30 bad branding habits on Schawbel’s list; and I’ve broken more than just the ones I’ve written about. Fortunately, it’s never too late to start over. If your brand has fallen into some of these bad habits, join me in reversing the damage that’s been done and working towards growth!